hello there!
I’m Cassandra Guenterberg – a versatile Senior Graphic Designer with extensive experience in the manufacturing and outdoor industries, leading projects in digital and print design, branding, UI/UX, packaging, and photo/video production. When I’m not designing, I’m usually kayaking or training for the steinholding championship. (No, seriously – ask me about it!)
Let’s create something together!
brand
identity
logo design, color palette, typography, imagery/iconography, brand voice and positioning, and management across multiple mediums
digital
marketing design
pay-per-click banner advertising, social media, email design and strategy, and sales enablement assets like brand decks & sales presentations
printed
materials
magazines, product catalogs, brochures, linecards/sell sheets, tradeshow/event materials and booth design, and large-format design
website
design & build
UI/UX research and strategy for both informational and e-commerce buildouts, wireframing, web design and optimization with SEO/SEM strategies, HTML/CSS hard coding, WordPress and other WYSIWYG builders
packaging
boxes, labels, stickers and tape, inserts, POP and on-shelf displays, research, cost analysis and fulfillment
photo & video
storyboarding, direction, shoot management, product and lifestyle photography, photo editing, and video editing (Premiere Pro)
Note: I respect confidentiality agreements and client policies! As a result, not all of my work is publicly displayed here. If you’d like to see more examples or discuss specific types of projects, feel free to contact me — I’d be happy to share additional work privately as allowed.